ABOUT PR1VATE

PR1VATE was born out of frustration. Frustration with mass brands. With trends that change every week. With clothes that say nothing, mean nothing. Everyone wears the same, thinks the same, moves the same. We saw that… and thought: no. This can be different. PR1VATE was created for people who don't want to blend in with the crowd. For people who consciously choose what they wear - because it says something. About who you are. What you stand for. And what you feel. This brand is for the community. For people who, like us, believe in style with meaning. Not looking for likes. Not concerned with hypes. But simply: good design. Good fabric. Good energy. What you wear from PR1VATE has value - because you chose it. Not because everyone wears it, but precisely because not everyone understands it. We do this together. Not for everyone. For you. Welcome to PR1VATE.

COLLECTION 2025

PR1VATE.Not for everyone. Just for us.

These comfy black hoodies are part of our exclusive loungewear drop — perfect for couples or besties who love to make a statement in style.

COLLECTION

lady's

PR1VATE is not just for him.

PR1VATE is not just for him.

It’s hers too.

Confidence. Comfort. No compromise.

Our signature loungewear is made for women who move with quiet power — bold in style, soft in feel. Whether you're chilling at home or owning the day, PR1VATE fits your energy.

🖤 For him. For her. For those who keep it real.

🔒 PR1VATE. Only for those who know.

Knoplabel

Mens

PR1VATE isn’t loud. It doesn’t need to be.

Built for men who move in silence, but stand out in style.
Comfort that commands attention.
Minimal, clean, and unapologetically bold — this is loungewear that speaks volumes without saying a word.

🖤 Designed for him.

🔒 PR1VATE. For those who know.

Knoplabel